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There are a few possible explanations for why your competition may be ranking higher than you. 

Reason #1

Their content reach is larger than yours. It's crucial to have just enough content on your website to pique the curiosity while also providing Google with enough information to recognize you as a reputable company in your industry. 

Reason #2

They have both more and better keywords. The more times a certain phrase appears on your website, the higher you will rank for it and the more frequently you will appear in search results.

Reason #3

More and better backlinks. The quantity of times you are cited on other websites, like Yelp, the Yellow Pages, etc., is known as backlinks. You won't always rank higher just because you have more backlinks. Backlinks are like many other things in life: quality is more important than quantity.

Does all of this sound like something you may need help improving? If so, call 757-703-3831 to speak with an expert in SEO and all things digital marketing.

Did you know 30% of mobile searches are related to location? 

Getting on to Google Maps can be one of the things you can do for your business. In a few simple steps we can help you improve you business by getting listed on Google Maps.

Social media is the best tool to help you expand your business's audience. It should be noted that this feature is compatible with numerous systems. Some of the most well-known are probably Twitter, Instagram, and Facebook. It's easy to set up, and you could outperform your local rivals with expert support from our team. Developing your brand is another benefit of leveraging social media for your business. Branding helps you make decisions every day subconsouisly. 

As you go up the search results page, there is a greater chance that someone may click on your website. When looking for an instant solution, people are usually drawn to the first few results they find. SEO is the most effective way to achieve this and appear among the top search results on a page. Building backlinks and wishing for the best is not the whole SEO picture. The strategies that proved effective in 2020 might not hold true in 2024. Google decides how to update its algorithm, and we decide how to stay current with it. Here at Quo Vadis we are always up to date on ways to increase your company's online presence and monthly revenue.

One of the few disadvantages of SEO methods is that they don't offer quick fixes. Although the reality is more in line with months, many website owners expect to see a return on their investment in a matter of weeks. Truly speaking, it usually takes four to six months for SEO tactics to "work," or for you to get your money back. This in no way implies that you won't get benefits more quickly. But take caution not to give up on your SEO campaign too quickly!